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IAMCP EMEA Illuminate & re:think Conference 2024

EVENT OUTCOMES Why you should join the event

Bringing people and organizations together to network, share knowledge & ideas, explore business opportunities, and innovate together is one of our key missions. This has become even more important since Microsoft Inspire, the traditional worldwide conference for Microsoft Partners, will not take place this year.

The need for ongoing dialogue with Microsoft and partners remains essential to all of us.

We at IAMCP understand this and are committed to facilitating discussions. That’s why we are excited to announce the IAMCP re:think & EMEA Illuminate Conference 2024.

Join us as we navigate new developments and initiatives at Microsoft and in the industry and continue our collaborative efforts to thrive within the Microsoft ecosystem.

Reserve your place now and join a gathering that promises to light up the path to digital mastery. Be part of the IAMCP re:think & Illuminate 2024!

Great Connections

500+ Microsoft partners and Microsoft representatives from across EMEA are expected to attend – an excellent opportunity to explore new business opportunities.

Early Insights

Be one of the first to know about Microsoft's future strategy, goals, and organizational direction and get a head start over market competitors.

Exceptional Speakers

Our exceptional lineup of speakers for this year's event features distinguished leaders from Microsoft and other pioneering organizations.

Learn & Grow

Immerse yourself in a world of knowledge with sessions and dynamic roundtables, gain insights from Microsoft SMEs, and be inspired by international thought leaders.

Evening Events

Two evening events invite you to get to know each other, engage in in-depth discussions and develop business ideas and collaborations.

Historic City

Discover the cultural treasures of Cologne. Whether the city’s storied past or its lively present, Cologne offers a blend of experiences that cater to all tastes.

Family-friendly

Illuminate 2024 is an experience for the whole family. With parallel programs for spouses, children and partners, we ensure an unforgettable time for your loved ones.

Speakers
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MEET OUR Guest Speakers

more coming soon....

Elena Baeva

CEO of 365 Talent Portal , IAMCP International Vice President

Mark T. Hofmann

Crime- & Intelligence Analyst ('Profiler')

Wael El Kabbany

VP Partners, Microsoft EMEA, Vereinigte Arabische Emirate

Yvonne Kamarinos

Head of Channel Sales SMC | Microsoft Germany

Michalis Moschos

Global Partner Solutions, EMEA Partner Enablement Lead

Joana Vala Pires

Regional Go to Market Leader - Microsoft Europe, Middle East and Africa

Sascha Solbach

Mayor of the City of Bedburg - Rhein-Erft District

Maria Skiathiti

Commercial SI Director, EMEA (Europe Middle East & Africa) at Microsoft

Edith Wittmann

General Manager Global Partner Solutions & Member of German Board | Microsoft

How to Partner

How to Partner (P2P)

How To Microsoft

How To Microsoft

Mindset/Skilling

Mindset/Skilling

We have divided our sessions into categories. Simply click on a session titel to view all the planned sessions.

GET EXPERIENCE

What you can expect – preliminary agenda

The agenda of Illuminate 2024 & re:think 2024 includes hot topics such as Microsoft Partner Strategy and Priorities for FY25, AI & Copilot Strategy, Skilling for Partners & Society and many more. In addition to the conference, keynotes, and sessions with four themed tracks, the conference offers numerous networking opportunities during the days in the spaces of the stunning vaulted cellar. The two evening events on September 10 and 11 offer additional opportunities to exchange ideas and initiate business in a relaxed atmosphere.

9:30 am - 11:00 am
Come and meet! re:think registration

Come and meet! re:think registration

General

We kick off Day 1 with the German conference re:think.

11:00 am - 11:15 am
Kickoff - re:think 2024 (GER)

Kickoff - re:think 2024 (GER)

General

11:15 am - 11:45 am
Keynote GF Microsoft - Meine ersten 180 Tage (GER)

Keynote GF Microsoft - Meine ersten 180 Tage (GER)

How To Microsoft

Meine ersten 180 Tage:  Ein Blick auf Märkte und das Partner Ökysystem

11:45 am - 12:00 pm
Break

Break

General

12:00 pm - 12:30 pm
Unsere Reise zu Modern Work - vor und seit Copilot (GER)

Unsere Reise zu Modern Work - vor und seit Copilot (GER)

Technology Session

Unsere Reise zu Modern Work - vor und seit Copilot
Aus der Praxis für die Praxis

12:30 pm - 01:30 pm
Lunch & Networking

Lunch & Networking

General

01:30 pm - 02:00 pm
Keynote Microsoft: 18 Monate "Era of AI" (GER)

Keynote Microsoft: 18 Monate "Era of AI" (GER)

Technology Session

18 Monate "Era of AI" eine (kritische) Bestandsaufnahme aus drei Blickwinkeln:
Kunde, Partner , Microsoft

02:00 pm - 02:10 pm
Change Session

Change Session

General

02:10 am - 02:40 am
Lessons Learned  Copilot Einführung und Adoption (Agravis) (GER)

Lessons Learned Copilot Einführung und Adoption (Agravis) (GER)

Mindset/Skilling

02:10 am - 03:40 am
EMEA Board Meeting -  Value Proposition IAMCP (ENG)

EMEA Board Meeting - Value Proposition IAMCP (ENG)

General

Value Proposition IAMCP

08:00 am - 09:00 am
Let's Illuminate -  Registration

Let's Illuminate - Registration

General

09:00 am - 09:15 am
Let's Illuminate -  KickOff Illuminate

Let's Illuminate - KickOff Illuminate

General

09:15 am - 09:45 am
Opening Keynote Microsoft EMEA

Opening Keynote Microsoft EMEA

How To Microsoft

09:45 am - 10:15 am
Microsoft Partner Strategy - Update & Priorities

Microsoft Partner Strategy - Update & Priorities

How To Microsoft

10:15 am - 11:00 am
AI  & Copilot Strategy & Devices

AI & Copilot Strategy & Devices

Technology Session

11:00 am - 11:30 am
Break & Networking

Break & Networking

General

11:30 am - 12::00 pm
Skilling for Partners & Society

Skilling for Partners & Society

Mindset/Skilling

12:00 pm - 12::45 pm
Customer & Partner Voices

Customer & Partner Voices

General

12:45 pm - 02::00 pm
Lunch & Networking

Lunch & Networking

General

02:00 pm - 02::30 pm
P2P Better Business Together

P2P Better Business Together

How to Partner

P2P Better Business Together: (Cross-border)
Mastering projects successfully. A success story from practice

08:00 am - 09:00 am
Meet & Coffee

Meet & Coffee

General

09:00 am - 09:15 am
Starting Day 2

Starting Day 2

General

09:15 am - 09.45 am
Profiling Hackers: The Psychology of Cybercrime

Profiling Hackers: The Psychology of Cybercrime

General

More than 90% of cyberattacks are caused by human error.

Cybersecurity has to be entertaining and exciting to truly reach people!

Mark T. Hofmann talks in an inspiring way about the profiles and motives of hackers, Cyber-Profiling, how hackers use AI and Deepfakes and how we can build a "human firewall".

In short: What companies need to know about Cybersecurity in 2024 - packed into an exciting Keynote Speech that will be the highlight of your
event!

09:45 am - 09:55 am
Change Sessions

Change Sessions

General

09:55 am - 10.35 am
Partner Roundtable Go To Markets  & Incentives

Partner Roundtable Go To Markets & Incentives

How To Microsoft

09:55 am - 10.35 am
Partner Roundtable AI Strategy

Partner Roundtable AI Strategy

Technology Session

09:55 am - 10.35 am
BC AI/Copilot

BC AI/Copilot

Technology Session

09:55 am - 10.35 am
BC Security

BC Security

Technology Session

With Mark T. Hofmann!

 

10:35 am - 11:05 am
Break & Networking

Break & Networking

General

11:05 am - 11.45 am
Microsoft <-> Partner  Speed Dating

Microsoft <-> Partner Speed Dating

How To Microsoft

INFO UPDATE Latest News

REACH US Get Direction to the Event Hall

Location: Gürzenich Köln Martinstraße 29-37 50667 Cologne

HURRY UP! Book your Seat

ALSO

ALSO

DynamicWeb

DynamicWeb

The DynamicWeb Composable Commerce Suite is PIM, eCommerce, Marketing and CMS in one powerful solution featuring standard integrations to Microsoft Dynamics ERPs. This creates a high-performing, scalable and ERP-data driven eCommerce experience. Our expertise expands to multi-brand, -shop, and -language capabilities, and self-service customer & dealer portals for B2B.

With 20+ years in business and more than 12,000 websites developed, we have the experience and the software necessary to create powerful eCommerce solutions.

Arrow

Arrow

Arrow Enterprise Computing Solutions is a leader in the global IT distribution business. We support growth in the IT channel by empowering technology service providers and vendors with deep technical expertise, innovative solutions and digital platforms.

Singhammer

Singhammer

Singhammer specialises in software solutions and consulting for IT companies.

With DYCE, our applications for Microsoft Dynamics 365 Business Central, you can efficiently manage all your business processes, such as selling recurring services, importing and processing usage data, billing time records and much more.

Combine BC, Dynamics 365 Sales and Jira with DYCE to increase your sales success.

We combine 25 years of experience in the IT industry with the latest expertise in the cloud world. Singhammer employs around 70 people worldwide and is headquartered in Munich, Germany.

Systrion

Systrion

Systrion operates one of only about 50 certified GS1 GDSN data pools worldwide and has been helping medium-sized companies and corporations to harmonize master data, integrate heterogeneous system worlds and optimize business processes for over 23 years.

By reducing complexity, eliminating redundant work steps and optimizing data quality along the entire supply chain, we help our customers lay the foundation for faster growth and increased profitability.

Systrion’s data pool is fully integrated with Systrion’s PIM, which we have been offering for over 10 years and are continuously improving. Both solutions run as Software-as-a-Service (SaaS) solutions on Microsoft Azure.

DE-CIX

DE-CIX

DE-CIX is the world’s leading operator of Internet Exchanges (IXs). DE-CIX offers its interconnection services in more than 50 metro-markets in Europe, Africa, North America, the Middle East, and Asia. Accessible from data centers in over 600 cities world-wide, DE-CIX interconnects thousands of network operators (carriers), Internet service providers (ISPs), content providers and enterprise networks from more than 100 countries, and offers peering, cloud, and other interconnection services. DE-CIX in Frankfurt, Germany, is one of the largest Internet Exchanges in the world, with a data volume of almost 40 Exabytes per year (as of 2023) and close to 1100 connected networks. Close to 250 colleagues from over 35 different nations form the foundation of the DE-CIX success story in Germany and around the world. Since the beginning of the commercial Internet, DE-CIX has had a decisive influence – in a range of leading global bodies, such as the Internet Engineering Task Force (IETF) – on co-defining guiding principles for the Internet of the present and the future. As the operator of critical IT infrastructure, DE-CIX bears a great responsibility for the seamless, fast, and secure data exchange between people, enterprises, and organizations at its locations around the globe.

LINKLAP

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ADN

ADN

Die ADN Distribution GmbH ist als IT-Distributor, Service Provider, Technologieanbieter und Dienstleister der zuverlässige Partner an der Seite von mehr als 7.000 Fachhändlern, Systemhäusern sowie Managed Service Providern (MSP) im DACH-Raum. Das inhabergeführte Unternehmen mit mehr als 250 Mitarbeitern identifiziert aktuelle IT-Trends und vereint diese in einem zukunftssicheren Portfolio an modernen IT-Lösungen aus den Bereichen Cloud Services, Cybersecurity, Datacenter Infrastructure, UCC, Modern Workplace, Fullstack-Services für Multi-Cloud IT-Landschaften und KI-Technologien. Mit unserem hohen Qualitätsanspruch stehen wir für Premium-Services, für bessere Geschäfte und für „Cloud 2.0“. 

In unserem autorisierten Trainingscenter, der ADN Cloud Tech Academy, bereiten praxiserfahrene Trainer Teilnehmende auf Herstellerzertifizierungen vor und vermitteln hands-on das notwendige und gewünschte technische und vertriebliche Know-how. Die vielen Auszeichnungen durch Hersteller, Fachmagazine und Partner bürgen für die seit 1994 währende vertrauensvolle Verbundenheit von ADN zum Channel. 2023 lag der Unternehmensumsatz bei 780 Millionen Euro. Mehr unter adn.de 

KOELNCONGRESS

KOELNCONGRESS

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WORTMANN

WORTMANN

Die WORTMANN AG ist mit über 1 Milliarde € Umsatz in 2023 eines der erfolgreichsten unabhängigen deutschen IT Unternehmen. Als Hersteller, Distributor und Cloud Service Anbieter bedienen wir mit ungefähr 800 Mitarbeitern über 16.000 Fachhändler und Systemhäuser in ganz Europa.

Die Eigenmarke TERRA, mit ihren Tablets, Notebooks, PCs, Workstations, Servern, Storages, ThinClients und LCDs, wird in Deutschland assembliert und verfügt über ein eigenes Partnerservicenetz sowie ein zentrales Servicecenter am Produktionsstandort.

Mit der TERRA CLOUD betreiben wir ein eigenes Rechenzentrum in Deutschland. Als Cloud OS Networkpartner von Microsoft und Intel Technologiepartner bieten wir eigene Hosting, Housing, IaaS und SaaS Services für Unternehmen. Über unsere Cloud Service Distribution ermöglichen wir zudem den Bezug von weiteren public Cloud Leistungen.

Als Distributor für namhafte Hersteller kann die WORTMANN AG zudem ein breites Sortiment an Komponenten, Peripheriegeräten und Softwareprodukten mit einer hohen Verfügbarkeit und einfacher Serviceabwicklung bereitstellen.